0→1 product leader, founder, and workflow simplifier.
I build B2B SaaS products from ambiguity: finding real customer problems, designing systems around them, and shipping — fast.
- 10 yrs
- in tech
- 6 yrs
- product mgmt & design
- 7
- 0→1 product launches
Selected work
Products I've shipped
A decade of 0→1 builds across AI, healthcare, fleet SaaS, and fintech. Each is a deeper case study — problem, role, what I did, and the outcome.
What I do
Product leadership across the whole 0→1 arc
From first customer interview to launched product — strategy, design, and the data underneath it.
Product Management
Defining direction, running continuous discovery, and shipping 0→1 launches — from first principles to product–market fit.
UX & Product Design
High-fidelity prototypes and design systems that turn fragmented processes into one coherent, simple product surface.
Data & Systems Thinking
SQL, analytics, and a feel for the data and workflow patterns underneath messy operational problems.
Customer Understanding
Deep workflow analysis and user research — 80+ interviews this year alone — translated into roadmap and requirements.
About
I'm a product leader who likes the hardest, messiest parts of the problem.
Over 10 years in tech — 6 of them in product management and design — I've led 7 products from 0→1. I specialize in B2B SaaS with complex workflows, regulated industries, and integrations, increasingly with AI at the core.
I started my career launching products at a software consultancy, scaled product at a fast-growing fleet SaaS ($150M→$850M), led product as the first product hire at an early-stage healthcare startup, and then founded my own AI company. The through-line: customer discovery first, then turning what I learn into simple, scalable product.
- Education
- MBA — UC Berkeley, Haas School of Business
- B.S. Psychology — UT Austin
- Certifications
- Certified Scrum Product Owner (CSPO)
- Product Strategy — Kellogg, Northwestern
- Based in
- San Francisco, CA