Olari / S30 Services
Director of Product (First Product Hire)
First product hire for an early-stage healthcare SaaS company building EMR and RCM workflows for addiction treatment centers — owned product vision, the design system, and core platform UX.
Context & problem
Addiction treatment centers run on fragmented, compliance-heavy processes spanning client charts, scheduling, billing, and operations. EMR/RCM tools exist, but incumbents underserve these centers — leaving staff to stitch workflows together across systems and manual steps.
As the first product hire, I joined to shape the product from the ground up and push toward product–market fit alongside the CEO. We built everything from the ground up — an all-inclusive practice-management and EMR platform for small-to-medium residential and outpatient recovery centers.
What I did
- Owned product vision, the design system, and core platform UX as the first product hire, building the product from a blank page.
- Designed end-to-end workflows across client charts, scheduling, billing, compliance, and operations — simplifying fragmented processes into a coherent product surface.
- Shaped the three core surfaces of the platform: practice management (client roster, intake wizard, scheduling, census reporting), clinical care (assessments, charts, stage-based progress, medication management), and revenue management (claims, claim scrubbing, benefits, billing).
- Shaped product vision, roadmap, and GTM strategy working side-by-side with the CEO as a de-facto co-founder.
- Worked directly with customers to understand workflows and translate regulations (HIPAA, 42 CFR Part 2) into product requirements, with audit trails, encryption, and role-based permissions built in.
- Mapped the addiction-treatment EMR/RCM competitive landscape against customer workflows to find where incumbents underserved, and used those gaps to shape the roadmap.
Outcome & impact
- A coherent EMR/RCM product surface where there had been disconnected, manual processes.
- Regulatory requirements (HIPAA, 42 CFR Part 2) translated into shippable product, not blockers.
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