Intervool
Founder / CEO
Founded and built a B2B SaaS application that centralizes customer research and translates messy qualitative data into go-to-market strategy.
Context & problem
Product managers drown in unstructured customer input — interview notes, call recordings, surveys, scattered docs — and struggle to turn it into something structured enough to actually shape a roadmap.
Intervool is the system of record for customer discovery: a place to capture qualitative input and have AI do the heavy lifting of synthesis, so founders can make decisions instead of re-reading transcripts.
What I did
- Founded the company and owned product end-to-end: vision, strategy, design, and build.
- Shipped AI features end-to-end — a chat copilot, a thematic analysis engine, and an interview-extraction pipeline that converts unstructured qualitative input into structured outputs.
- Ran continuous discovery, conducting 80+ user interviews to guide and refine the product.
- Designed the GTM motion alongside the product, since the product itself is about doing GTM well.
Outcome & impact
- A working AI product that takes founders from raw interviews to structured, reusable insight.
- A continuous-discovery practice (80+ interviews) feeding directly into roadmap decisions.
A look inside
Selected screens from the product.
01
Thematic analysis
Insights from across conversations cluster into themes, so patterns surface instead of staying buried in notes.
02
Chat copilot
Ask questions across all your research and get answers grounded in your own customer data.
03
Insight generation
Turn raw qualitative input into reusable, decision-ready insights in a click.
04
From insight to roadmap
Connect what you learn in discovery directly to what you decide to build.
05
Personas & segments
Roll insights up into living personas and segments — who they are, their pain points, opportunities, and objections — so the whole team knows who they're building for.
More work
View all →Olari / S30 Services
Olari / S30 Services
EMR & revenue-cycle workflows for addiction treatment centers, built from zero.
Fleetworthy (formerly Bestpass)
Fleetworthy Customer Portal
Led a new customer portal and the company's first self-serve onboarding across three flagship products.
Unique Software Development
Traver Connect
An integrated telecom, auto-maintenance, and CRM platform for dealerships and their customers.